Samsung Mobile and Cricket today announced the availability of the Samsung Vitality™, Cricket’s first Muve Music enabled Android smartphone. Operating on the Android 2.3 Gingerbread platform powered by a 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market, Gmail, Google Maps and Google Talk.
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Cricket’s Muve Music Service now Available on Android™ Platform
~ Muve Music, Among the Fastest Growing Music Services in the U.S., adds the Samsung Vitality™
San Diego and Dallas – September 7, 2011 – Cricket Communications, Inc., a leading provider of innovative and value-driven wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ: LEAP) and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the United States1 today announced that Cricket’s fast-growing new music service, Muve Music, is now available for the first time on an Android device, the Samsung Vitality™. With the launch of the Vitality, Muve Music is now enabled on two Samsung devices, a smartphone and a feature phone. A broader portfolio of Muve Music enabled handsets are due to launch later this year.
“We are excited to bring Muve Music to Android on the Samsung Vitality,” said Jeff Toig, general manager of Muve Music for Cricket. “Muve Music is among the fastest growing music services in the U.S. and we believe Muve Music on Android will help further accelerate our growth and help Cricket appeal to music lovers everywhere.”
“We are excited to introduce the Samsung Vitality as the first Samsung device on Cricket’s network that operates on Android 2.3,” said Dale Sohn, President of Samsung Mobile. “The Vitality pairs a brilliant design with a fun and intuitive experience, making it a perfect choice for any smartphone user.”
Optimized for a superior music experience, the Samsung Vitality is Cricket’s first Muve Music enabled Android smartphone. Operating on the Android 2.3 Gingerbread platform powered by a 800MHz processor, the fast and affordable Samsung Vitality is easy to use and features Muve Music as well as the Android Market, Gmail, Google Maps and Google Talk. The Samsung Vitality comes preloaded with a special Muve Music 4GB SanDisk flash memory card, which holds up to 3,000 songs and has 1GB set aside for other multimedia content such as photos and video. An 8GB Muve Music memory card is available for purchase and holds up to 6,000 songs from the Muve Music service.
Other key features include:
* Real web browsing at 3G speeds
* 3.5” HVGA Touchscreen display
* 3.2MP camera/camcorder
* Stereo Bluetooth wireless technology
* Access to more than 250,000 apps through the Android Market™
* Social networking capabilities
* Email applications for both consumer and business email
* Voice search
Customers who choose a Muve Music Android will pay $65 per month for their wireless rate plan. The Unlimited Muve Android rate plan includes: full-song downloads, ringtones, ringback tones, nationwide calling, nationwide text, picture and video messaging, email and data back-up.
The Samsung Vitality has an M.S.R.P of [$219.99], but is available now for [$199.99] with a [$20] instant rebate.
Muve Music is the first unlimited music service to be included as part of a wireless rate plan. In just a few months since launch, the service now has more than 200,000 customers. 50 percent of Muve Music’s customers are new to Cricket, which further demonstrates the broad marketplace appeal of the product. By applying its philosophy of unlimited services and value innovation, Cricket and Muve Music have given their customers a new music experience that ranks high in customer satisfaction.
How to Get Muve Music
Muve Music is available at Cricket company-owned stores and at www.mycricket.com, as well as through select partner retail outlets. The Cricket Muve Music wireless unlimited plan is $65 per month on the Samsung Vitality and $55 per month on the Samsung Suede. The Samsung Vitality has an M.S.R.P of [$219.99], but is available now with a [$20] instant rebate. The Samsung Suede has an M.S.R.P. of [$149.00,] but prices may vary by market and by promotional programs. Additional accessories are available for purchase including premium headphones, an audio jack and Bluetooth adapter to connect to home and car stereos, either wired or wirelessly.
For more information about Muve Music, visit www.muvemusic.com, and for Cricket’s dynamic device lineup, visit www.mycricket.com. To follow Cricket’s latest news and updates online, go to Facebook at www.facebook.com/
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving approximately 5.7 million customers in 35 states and the District of Columbia. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket’s nationwide wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions
1 No. 1 mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1 2011 U.S. Market Share Handset Shipments Report.
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