Mobile meets Super Bowl – Taking Sports Fan and Advertiser Engagement to the Next Level

Averaging more than 117 million viewers, the Super Bowl is the most watched sports game of the year and one of the biggest moments in sports history for players, fans, advertiser, and this year – mobile.

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Thanks to the power of technology, sports fans have been driven from their seats at home and into the realm of digital interactivity, with more fans turning into mobile users and connecting with their favorite teams in real-time. Utilizing social media, mobile devices, gaming, and even digital billboards, consumers can gain the in-stadium experience at their convenience, and from almost anywhere. And if NFL cities recently trash talking via digital billboards was any indication, in just a few days, the mobile interaction between fans, advertisers and teams will be taken to a whole new level.

 

With mobile screens and digital displays turning into game-day essentials in 2013, iSIGN Media has partnered with the XLVII Super Bowl Host Committee to provide live mobile content to hundreds of thousands of guests that will be attending the New Orleans Media Party event during Super Bowl week.

 

Through mobile messages sent in real-time, guests will receive interactive information about happenings and sponsors onsite, including:

 

  • ·         Fun game facts and the history behind the Super Bowl;
  • ·         Onsite vendors and restaurants; plus local eatery choices too;
  • ·         Artists and musical talents that are performing with directions to their nearest stage location;
  • ·         And even links to artists’ websites for instant digital downloads.
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