Amiigo, a Fitness Bracelet, Launches New Colors, Supporters Vote

You Speak, They Listen: Amiigo Asks Supporters to Vote on New Color Options for its Fitness Tracking Bracelet
Two colors with most votes go into production if Amiigo hits $350K goal

SALT LAKE CITY- February 7, 2013- Amiigo, a team of Utah-based entrepreneurs, is looking to add a little style and flair to its popular Bluetooth, low-energy fitness tracking bracelet and shoe-clip.  They’ve unveiled three new color options for the bracelet: purple, pink and black.  But, there’s a catch!  The two colors with the most votes will go into production only if Amiigo hits its $350K goal on Indiegogo.  You can make your voice heard at

“Our supporters and fans are making our dream a reality.  So, we came up with an idea to give back by listening to the consumer because we value their opinions,” says Dave Scott, co-founder of Amiigo.  “Not only will Amiigo help you stay fit- the new colors will also help you stay stylish!”

The sweat-proof bracelet and shoe-clip personalizes a workout by recognizing more than 100 exercises and recording the body’s physiological responses.  This information helps the fitness enthusiast customize their workout to make the most out of their time in the gym.

Recognizes Exercises

Using accelerometers and machine-learning algorithms, Amiigo recognizes more than 100 exercises.  It can tell if you’re running, using the elliptical, pumping out curls and more.  Sensors in the bracelet track upper body movements whereas sensors in the shoe-clip track lower body movements.  Together, it records your entire workout via Bluetooth with the Amiigo app on an iOS or Android device.

Tracks Physiological Response

Want to get the most out of your workout?  Amiigo can help with that!  The fitness device tracks heart rate, blood oxygen levels, skin temperature and calories burned.

Share, Compete, Brag!

Amiigo allows you to share your workouts on your social networking sites such as Facebook and Twitter.  Family and friends can offer support and words of encouragement as you push your workout to the next level.  Brag about fitness milestones and showcase you accomplishments!  This is also a great way to generate a little friendly competition amongst other workout enthusiasts.

Comfortable and Stylish

Using thermoplastic elastomers and stainless steel, Amiigo is built for comfort and durability even through the most strenuous workouts.  The sleek and stylish bracelet is micro-adjustable for a snug, secure fit every time. The battery in the Amiigo lasts 2+ days of active use on a full charge.

The Amiigo is available for preorder now on Indiegogo, and is expected to begin shipping in June.

For a full list of pledges, please head to Amiigo’s page on Indiegogo.

About Amiigo

Based in Salt Lake City, a team of six entrepreneurs came together with one goal in mind: to create a fitness device that goes beyond overall activity tracking, and truly enhances a workout experience in a simple and engaging way.  Each member of the team brings their own unique skills and knowledge to this project from app development, manufacturing, design and more.