EcoReco M3 e-Scooter makes splash with a kickstarter campaign

An eco-friendly, efficient, portable, and smart electric scooter, designed for your everyday urban use.

EcoReco M3 e-Scooter is compact, lightweight, safe, and easy to use. 

It provides a convenient and economic ride for you, and cleaner air for all.


“What seems different about this one [EcoReco M3] is the level of sophistication and performance it has. The fit and finish match the power and range in the best of ways.”  –Turbo Bob

“Yes, the M3 is fun to ride! You can carve it similar to a skateboard or snowboard and I think it does make you feel like a kid again. 😉 … Portability is one of the big advantages of the M3 and it can be a good solution for using multimodal transportation like a bus, train, subway, taxi, ferry, etc…. Simplicity and low maintenance is another big highlight of the M3 when compared to an electric bike. ” – Pete’s electric bike report

“It is an absolute no brainer!” – OxGadgets

Your green shortcut has arrived.

We know you pledge to save energy and protect the environment whenever possible, but refuse to compromise on convenience

Unfortunately, there are obvious tradeoffs in current urban transport for short distances: It is time-consuming on foot, sweat-inducing by bike, frustrating by public transit, and environmentally and economically unsound by car (not to mention the traffic and parking trouble).

Therefore, you settle on one-way or the other.

We at EcoReco are driven to redefine short distance mobility for the better with this M3 electric scooter.

Imagine that: An eco-friendly ride that is convenient, economic, faster, and more enjoyable.  Less waiting, and fewer detours to parking lots and gas pumps. Truly portable so you can always bring it along with you.

Whether you’re going the distance or just that extra mile, you can just hop on and zoom off. It’s perfect for coffee runs, quick visits to crowded downtown, stops or patrol among buildings at a large campus /warehouse/factory, or just exploring new places.

We are changing the game on vehicle design.

The development of the motorized scooter in the U.S. can be dated back to 1915 by Autoped Company of Long Island City during wartime and gasoline rationing. Over the past decades, even though technologies in materials and batteries have advanced significantly, manufacturers have yet provided a practical and affordable solution that can trigger wide adoption.

Similar to the way Apple reshaped the smartphone industry with iPhone in 2007, our team of environmentally conscious engineers and physicists started with the goal of providing the best user experience, and then integrated/ developed the best technologies into one complete package. The result is this state-of-the-art design, balancing the aesthetic, speed, range, portability, control, and cost.

  • Economic: Its energy-efficient design can move you around 500 miles for electricity cost of merely $1, almost 100 times less than when driving a car
  • Fast: A powerful hub motor is modularized and hidden within the rear wheel so you can go up to 20 MPH easily.
  • Rangy:  A rechargeable Lithium Iron Phosphate (LFP) battery lasts up to 23 miles on a single charge. LFP is slim, stable, and non-toxic. It is a significant advancement over SLA (sealed lead acid) and Lithium Ion batteries. (Info)
  • Compact: Patented folding mechanisms make the scooter easy to store. Its compactness allows you to fit more than 4 units in the trunk of your sedan with enough room left for your other favorite things
  • Intelligent: A multimode backlit digital dashboard so your stats (such as speed, battery status, odometer, trip distance, and total charge cycles) are always where you need them.
  • Convenient:  The scooter can be charged on any regular 110-240V outlet. There is no chains, gears, or motor brushes so almost no maintenance is needed. It comes fully assembled out of box.
  • Safe: Low center of gravity profile with an adjustable handlebar makes it safe and easy to learn.
  • Durable: The scooter with its high-quality all metal frame is sturdy. And its LFP battery can typically offer 2000+ cycle life with no charge memory effect.
  • Lightweight: At just 34 pounds, the scooter is truly portable to carry a short distance or up a few stairs, so it can stay by your side at all time.
  • Green: Zero exhaust and zero CO2 emissions from a quiet electric motor, so it’s green for your peace of mind and helps you on your secret mission to protect the environment.

Most importantly, as in all electric vehicles, price is one of the most critical barriers hindering the mass adoption. In contrast to some niche personal transportation options with similar (or mostly inferior) specs, such as Segway ($5000+) and Go-Ped ($2500+), we are aspired to achieve all of the above at an affordable retail price of $1199 for the mainstream.

    It is a quantum leap ahead of any last mile solutions currently on the market.    

How does it feel to ride? Invigorating!

Did you ever roll and glide yourself on a supermarket shopping cart when you were a kid (or just yesterday)? Then you already know how to ride an EcoReco scooter.

It is that simple.

There is a handlebar to hold on to for balancing and a brake at your grip, so you are always in control. Your feet are less than 6 inches off the ground, and there’s no metal bar between your legs to restrict your movement, so you can always brake and step off safely.

In addition, riding an EcoReco scooter requires less exertion than biking or walking, so you’ll always arrive looking fresh and alert. It is also the fastest way to move short distances so you can enjoy the breeze, the view, and the time you save.

We haven’t even talked about the attention you will get while riding this sleek machine and how awesome a conversation starter it is!

Customer feedback

Here are some of feedback we got from early test riders:

“As someone who has been in the business for the last 25 years of selling and servicing scooters i must say the M3 scooter is the best product currently on the market. At 6’4″ and 265lbs i was really suprized by its power and ride. in my opinion best scooter on the market currently offered.”

                                                   -Sam Townsend, Owner of Myrons Extreme Machines

“Some of the things that we like a lot about this sleek scooter are the way they put together, strength, durability, weight… and in comparison to some other scooters on the market built overseas or here in the US, you can see clearly the construction is superior.”

-Donald Durbin Jr, Owner of Cambrian Go-Kart

“Everybody in the warehouse likes it. You guys did a great job designing it. Congrats!”
-Gary M., President of San Jose Distribution Services

“Our company campus has 4 buildings across several street blocks without connecting shuttles. This scooter will make going to meetings much easier and faster. And I like that I can just put it in my cubicle.“
-Alma, G., Sr. Administrative Assistant

“For my daily commutes, I walk 1 miles to the San Jose Caltrain station, take the train, and walk again for another 4 blocks to my San Francisco office. This scooter is perfect for me. And this scooter looks great and professional, too“
-J.M., SF bay area commuter

“Dude, thanks for involving me. This is super fun and exciting to see a cool product like this.”
-H.H., Product Manager at Intel

“I am not particularly good in sports or balance, but I like the fact that I can pick it up in seconds and feel safe riding it. That’s pretty cool!”
-J. H., new user in a public test drive event

2013 Vuelta a España winner, Chris Horner, has too much fun on EcoReco M3

Other test drive videos: WojtekTestRides,TurboBobFristImpression,UpHillByKenny

Where we are at and why we need your support

Starting out from a friendly joke of “steriodizing” a kid’s scooter as a short-distance solution after getting stuck in a traffic jam and then unable to find parking for a local event few years back, the core EcoReco team loosely explored the right technologies over years and built the first working prototype in 2011.

Since then, we had spent another 2 years experimenting with different battery materials, motor sizes/types, folding designs, tooling and production methods for parts and frames. We also brought in focus groups from our target segments and involved many industry veterans to help us set the right specs and work out some kinks.

The final pre-production model in the video and pictures is fully functional and true to the specs. It has already gone through multiple riding/safety tests and been CE certified.

Help us finish the last mile, so we can deliver it to the doorsteps of those who will make good use of it.
While we are close to entering production, your support will help fund:

  • Packaging design and material order
  • Development of color variants and customizable options
  • Infrastructure for user support and product maintenance
  • A glass display truck with scrolling billboards for test drive events

Most importantly, we need your help to spread the word. We would like to bring this sleek machine to the mass market. If we can get more people to know and test the scooter during/after this Kickstarter project, we can continue to improve it based on all the valuable feedbacks.

Kickstart and save.

Our e-scooters make getting from point A to B much easier and more fun. But don’t just take our word for it. Ride one!!

To increase our brand awareness, we’re offering significant incentives to early adopters. Take advantage of these special rewards on Kickstarter and get one for yourself or for your loved ones. The deal is even sweeter if you consider the saving on the sales tax and shipping. Don’t let the opportunities pass you by. And we ship internationally. 

We are also giving away one M3 e-Scooter by a random drawing among backers who share on Facebook/Twitter or leave a comment: just show your support, ask a question, say how you could utilize the scooter in your daily life, or anything. We would love to earn how you think about the scooter.

Thank you

We truly appreciate you reading this far and your support. In return, we will make and deliver a good product that you would be proud of using.

Your backing will enable us to provide a sustainable alternative to the current energy-depleting, or time-consuming ways that unfortunately have become acceptable.

Please leave a comment.

Please share this Kickstarter link on your social networks online and offline. Like ourfacebook page, follow our Twitter, and subscribe our Youtube channel.

Please let your friends ride your scooter once you get it.

Together, we can make this world a greener place one ride at a time.

Team EcoReco invites you to join the journey

Jay Sung, CEO: Jay oversees the EcoReco project and leads the strategic focus. He has a Ph.D. degree in Electrical Engineering from UCLA and past working experiences with Intel and McKinsey before co-founding EcoReco. He handles all general questions and concerns of the business

Michail Tzoufras, User Experience Design: Michail is computational physicist by training. He provides and collects valuable customers insights for usage optimization

Kevin Lee, Engineering Design Lead: Kevin is an industry veteran in manufacturing and supply chain management. He handles design, technology, manufacture, quality control, and logistics.

Specs (and some techy stuff)

Eco-friendly & safe battery:      LiFePO4 (36 V, 8 Ah)
Economic with zero emissions:             2,000 MPGe*
Foldable & lightweight:                                      34 lbs
Agile & comfortable:                                      20 MPH*
Sturdy and stylish:           6061-T6 aircraft Aluminum
Rangy & efficient:             up to 23 miles per charge*
Battery cycle life:       typically 2000+ charge cycles
Charge time:          2.5 hrs to 85% and 4.5 hrs to full
Motor:            brushless, regular 250 W, peak 750 W
*Depends on weather, road conditions, rider’s weight and riding patterns. Actual results might vary.

Special features:
Multimode LED backlit dashboard  (battery gauge, trip, odometer, speedometer, and battery cycle)
All metal frame with high-end finishing
Safe-start throttle
2 steps smart brake
Smart battery management
High-performance shock absorbers

“upright”: 38 × 22 × 46 in (height adjustable)
“folded”: 36.6 × 5.5 × 11.8 in

Risks and challengesLearn about accountability on Kickstarter


====================== Update Dec 22, 2013 ==================== ===
M3 scooters have arrived in our warehouse and are ready to ship right after the project ends. Delivery would be ahead of schedule.
Technology and design projects on Kickstarter have a perception of being delay-prone. We wanted to avoid that and that’s why we chose to come to Kickstarter at this rather late stage.
We have already sourced enough key components, found a manufacturing partner, and tried few small quantity test runs. Therefore, we are quite confident going into the product run and about delivery on time. We will finalize the packaging design by early November, start assembling soon after, and be ready for shipping right after the Kickstarter campaign ends. We will continue to update the progress of our production during and after the Kickstarter so our backers know exactly when their product would be delivered.
We will communicate with all our backers honestly and transparently if any issues rise, and we will work hard to sort things out on time.


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