Lively takes caregiving to a whole new digital level

Lively is a unique device that uses sensors that are placed on objects in the senior’s home to monitor daily activity eliminating “parent sitting” for adult children and giving aging parents independence. The easy-to-install sensors are placed on objects at the home (on the fridge, on the front door, etc.) that then relay daily activity messages to the main hub, monitoring daily activity. An activity report is delivered regularly in the mail to their adult children to update them on the daily activities of their parents. Activity is also displayed on a simple smart phone app or customer login website. www.mylively.com

What is Lively?
Lively offers activity-sharing products that support the independent lifestyle of older adults, helping families and loved ones remain tightly connected.

lively

Lively brings together two experiences that create new avenues of connection:

  • Lively hardware provides proactive activity sharing using passive sensors placed around the home.

  • Lively also provides LivelyGram, a printed mailer that delivers messages and photos personalized for seniors from their friends and family.

How does it work?
Lively provides proactive activity sharing with a cellular device that uses low-profile, passive sensors (no Internet connection required) placed around the home that learn an older adult’s normal routine, such as how often they get out of the house, take their medication, eat and drink. It’s simple to use, easy to install, and, with nothing to wear, it stays out of the way of how someone goes about his or her day. It notifies the user when any activity pattern changes as a reminder of daily preferences –and it allows users to share as much or as little detail with their loved ones.

Lively’s one-time set up requires the use of a computer, tablet or smartphone (iPhone and Android application support). After the setup, the Lively hardware does not require in-home internet connectivity as it has a built-in cellular connection.

LivelyGram is a personalized printed mailer to deliver photos, short messages and even simple status updates that help generations of a family stay in touch with their elder loved ones. Once the circle of friends and family submit their content from their computer, tablet or smartphone, Lively designs all the content and sends it to your loved one about every two weeks.

What do you mean by “Activity sharing?”
By activities, we are referring to the events of our daily lives.

Lively uses sensor technology to learn about the way a person lives—how often they spend time in the kitchen, take their medication, or get out of the house. When a pattern shifts, Lively notices—and updates the user and any circle of people who they choose to know via custom notifications. Lively has a private online login, as well as secure mobile application support, where those who have been given permission also can view an at-a-glance dashboard of daily activity. Color-coded smiley faces depict activities as normal or different from a normal routine.

So is Lively like life alert?
Life Alert is a great tool as a personal emergency response device. Lively allows loved ones to be notified when there is a change in normal routine so they can check in and assist, but it is not an emergency response service. Lively works best for the vast majority of seniors in good overall health that instead are seeking freedom to share as much or as little detail for improved and tighter connections. It’s focused on the well being of everyone – adult children who can worry less and elder loved ones who enjoy conversations beyond frustrating check-ins and pestering.

Aren’t there already products out there doing this?
Lively is unique in three key ways:

  • Negates the need for “Parent-Sitting:” It improves communication that would otherwise be considered “parent-sitting.” That is, the annoying “check-in” call; enables more dignified and meaningful conversations that focus on what’s really important: how you’re doing rather than what doing.

  • Bridges generational gaps: Meets the desire of multi-generations who want to forge a tighter connection with their senior loved ones.

  • Affordable: Lively is the only consumer-priced product on the market, making it accessible for anyone

How does Lively help families “stay connected”?
Lively’s approach leads to more dignified and meaningful conversations between older adults who live on their own and their families and friends by enabling everyone to focus on what’s really important: ‘how’ they’re doing rather than ‘what’ they’re doing. And LivelyGram helps generations of family and friends share what’s going on in their life with elder loved ones that are not online, carrying a smartphone or are separated by geography.

Where do I buy it?
As of July 2013, Lively will be available for purchase through its website  (www.mylively.com) and other select outlets.

Is the cost covered by Medicare?
No, Lively is not covered by Medicare or any other health plans at this time; its focus is on quality of life vs. quantified (measured) health outcomes.

It seems that everyone is talking about our aging population, what problem are you trying to solve?
Seniors universally want to stay in their homes indefinitely while they age. In a 2005 study conducted by AARP, 89 percent of respondents age 50 years and older ranked this preference. And studies have shown that living independently encourages successful aging for older adults through improved self-esteem, health and life satisfaction.

On the flip side, the people who care for seniors are often “sandwiched” between their aging parents and young children, while balancing jobs and parenting. We’ve talked to tons of people experiencing this, and the most common words used are “guilt and worry.”

Older adults and their extended family also miss and crave deeper connections with each other.

Activity sharing with Lively is focused on well-being for everyone. With Lively in place, adult children feel assured their parent or relative are doing well and older adults can share how they’re taking good care while remaining independent in their homes.

LivelyGram also addresses this desire without anyone having to change their normal communication behavior. Younger generations using social media and smart phones are invited contribute messages and submit photos (from Facebook, Instagram or any other photo sharing site) to the elder loved one in their life, and Lively pulls it all together into a personalized mailer that gets sent about every two weeks.

Some additional facts about our target customer:

  • 40 million seniors live alone today. And the population is growing with about 10,000 people (our boomer generation) turning 65 years old each day.

  • By 2015, there will be more people in the U.S. over the age of 60 than under 15.

  • In fact, more years have been added to the average life expectancy in the 20th century than all years added across all prior years of human evolution combined.

  • The older population in 2030 is expected to represent nearly 20% of the total U.S. population (vs. 13% today). (source here)

  • In 2010, women accounted for 57 percent of the population age 65 and over and for 67 percent of the population age 85 and over.
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